- Genres are instances of repetition and difference
- Mere repetition would not attract the audience
- genre is a set of expectations
- genres are not systems they are processes-they are dynamic and change over time
How we used in our music video production:
- Followed some conventions: acoustic guitar music, bird iconography
- Broke conventions with our representation: female protagonist, Asian helper
- Number of female protagonists in coming of age genre is increasing - changing over time
- This change however is not specific to our genre but to most
- Audiences expect romance - Coming of Age drama has a strong element of teenage relationships so to exclude this would be to disappoint our audience
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