Saturday, 7 June 2014

Steve Neale's Genre Theory


  • Genres are instances of repetition and difference
  • Mere repetition would not attract the audience
  • genre is a set of expectations
    • genres are not systems they are processes-they are dynamic and change over time
    How we used in our music video production:
    • Followed some conventions: acoustic guitar music, bird iconography
    • Broke conventions with our representation: female protagonist, Asian helper
    • Number of female protagonists in coming of age genre is increasing - changing over time
    • This change however is not specific to our genre but to most
    • Audiences expect romance - Coming of Age drama has a strong element of teenage relationships so to exclude this would be to disappoint our audience

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